Introduction/Advance Topics in Social Network Analysis

Louis Lei Yu
June 12, 2013

Intro Course

Homophily

  • Interpreting data of online social neworks
  • Basic concept of social network analysis in a online network setting
  • Example: Homophily
  • A town’s middle school and high school, two such divisions in the network are apparent: one based on race (with students of different races drawn as differently colored circles), and the other based on friendships in the middle and high schools respectively

Intepreting Online Social Network Data: Homophily

Triadic Closure

  • Quantifying the effects of triadic closure in an e-mail dataset. The curve determined from the data is shown in the solid black line.
  • Quantifying the effects of focal closure in an e-mail dataset. The curve determined from the data is shown in the solid black line, while the dotted curve provides a comparison to a simple baseline.

Intepreting Online Social Network Data (Advance Course)

Focal Closure

  • A list of trending topics during observation period.
  • Ranked by percentage of spam.
  • Number of periods topics stayed in trend and the placing of topics.
  • Question: is the possibility of a topic being manipulated by Spam related to its ranking/longevity.

Intepreting Online Social Network Data

Focal Closure

  • Spam Incidence for Topics by Average Rank.
  • Spam Incidence for Topics by the Average Longevity of Topics.

Intepreting Online Social Network Data

Focal Closure

  • The data

Intepreting Online Social Network Data

Focal Closure

  • xyplot(Periods ~Incidence, data=Spam_Incidence)

Intepreting Online Social Network Data

Focal Closure

  • xyplot(Incidence ~Periods, data=Spam_Incidence)